BUS 274 Reflection Journal

  Summary: This week I learned how social innovation is about solutions.   Those solutions are found by figuring out problems that caused them in the first place.   This can be done through understanding wicked problems, using the 5 whys, and understanding analysis’ (root cause, cause and effect, and Fishbone). Response to readings: I found myself understanding a concept from another class because of this class!   In my Advocacy and Advertising class I was learning tips for effective client relationship management.   One of the tips did not sit right with me.   The tip was to help the company (the person or company that the brand name client was hiring for advertising means) to defend their creative work when the client decides not to go with the idea.   I understand defending one’s work, but I did not agree with the suggestion that if the client decided not to go with the idea, that they were “bullying” them.   That is a strong word to describe a client’s right to decide whether

Summary: Like in the previous week, I learned what social innovation was but more in depth this week.  Social innovation works because of aspects within like the Economic Pyramid/Triangle, understanding the spectrum, and the role microfinance and impact investors play.  But before being able to use this information I need to know my talents, gifts, and callings in life as they will guide me in which direction to go in social innovation but also by using them, making my efforts successful.  I learned that even though not everyone can be a social entrepreneur, they can help in other ways to help a social cause in being a volunteer, donor, or advocate.  Response to a reading: In chapter 3 of “How to Change the World” by David Bornstein, a social entrepreneur in the book, Fabio Rosa, received an award for applying technology to benefit humanity.  In his acceptance speech he said, “I love technology.  I believe it is the principal force to bring change to humanity…When we use our intelligen

Summary: I learned what was expected of me in this class through the orientation, syllabus, and links provided.  After I was fairly certain that I understood these things, I moved on to the icebreaker assignment.  Lastly came the topics of the week which were finding out what social innovation was through videos and links provided to study.  Response to a video and reading: Watching the video “Making a change through Social Entrepreneurship” and then reading “The Meaning of Social Entrepreneurship” opened my eyes to supporting organizations that are for-profit.  I often support local and national non-profit organizations because they are non-profit.  The idea that someone would make money off of social issues did not feel right at all!  But when the part of the video introduced the idea that for-profits were not only for profit but for society, community, education, environment, and so forth I decided I better watch closely because BYU-Idaho surely would not promote organization